Press Release
Greenville, NC – Kids need to have creative expression; it provides a feeling of accomplishment that helps them in other areas of their lives.[1] The arts can serve as a tremendous asset towards helping children develop critical thinking and decision-making skills.[2] Listed among the many benefits of dance are confidence strengthening and character building.[3] What’s more, the cultivation of creativity is a major component of programs and strategies designed to produce positive outcomes for youth.[4]
The Little People’s Creative Workshop concept fits hand in glove with today’s parents’ desire to provide every possible advantage to their children. [5] Not surprisingly, franchises that focus on children’s enrichment, in areas such as art and drama, are experiencing dramatic growth.[6]
American families are spending approximately $115.6 billion yearly on their children, presenting a powerful market opportunity.[7] And there’s no shortage of customers in sight – more than 73 million children under the age of 18 live in America, and their ranks are growing yearly.[8]
Early exposure to dance and theatre can have lasting benefits, including acquiring social and physical skills that will help children throughout their lives. Yet, dance professional Daune Pitman noticed two disturbing trends in dance classes for young children: either the little ones were being taught strict ballet, which was beyond their physical capabilities, or the classes were treated as playtime.
Seeking to establish a meaningful program, Daune developed Little People’s Creative Workshop (LPCW). LPCW classes are age-appropriate and taught by trained professionals. They are largely held in daycare centers and preschools, which puts them within reach of children who may not otherwise be able to take them.
Established in 1991, Little People’s Creative Workshop is now the largest organization teaching dance to children in the U.S. They are augmenting their steady growth with expansion, via franchising.
Little People’s Creative Workshop provides full franchise support services, such as complete training, a comprehensive operations manual, ongoing program oversight, and marketing expertise. Interested parties should contact them at www.LPCWfranchise.com or call toll-free 1-866-977-LPCW.
[1] Stuart, Elizabeth. “Children find creative outlet at Provo celebration.” Deseret News. 8 Jun 2008. Accessed 18 Aug 2008
[2] Kristal, Nicole. “Those Who Can Do, Teach (Acting).” The Actor’s Resource Backstage. 16 Jun 2006. Accessed 19 Aug 2008
[3] Miller, Corina. “Woman’s life spent inspiring…” The Dallas Morning News. 16 Sept 2006. Accessed 19 Aug 2008
[4] Brockman, Michael S. and Russell, Stephen T. “Creativity.” Accessed 18 Aug 2008
[5] Wilson, Sara. “Coming of Age.” Entrepreneur. Aug 2007. Accessed 20 Aug 2008
[6] Ibid.
[7] Ibid.
[8] “How to Start a Kid-Focused Business.” Accessed 19 Aug 2008
